Onoe Caponoe × Earl From Yonder
A story-first campaign where the narrative writes itself: UK experimental rap outlier meets rising black punk voice. Two artists pulling from the same murky well—raw, unpolished, unapologetically strange. The gutter dreams loud.
The Talent
Onoe Caponoe
Positioned as a "long-term experimental outlier," Onoe is an artist refined through years of experimentation who travels to realms most rappers would never dream of.
Earl From Yonder
A rising voice self-defined as "black punk," Earl cemented his sound with the release of his debut EP, THE LAST SUPPER, in May 2025.
The Bridge
This is not a pairing based on artists who sound the same; it is a curation of two forces that "belong in the same cultural conversation". This duo creates an international + cross-scene bridge linking the UK underground with the NYC punk/alt scene. The collaboration is values-aligned, bringing together two brands built on outsider posture, intensity, and nonconformity.
The Verdict
This creates high editorial value and offers the audience genuine discovery upside. Mass Appeal's strength lies in finding and connecting interesting worlds rather than simply amplifying what's already obvious.
This is a fan-created submission for the official Mass Appeal "Imagine That" campaign. All artist names, likenesses, and associated intellectual property belong to their respective owners. No commercial use intended.
Human + AI — ChatGPT, NotebookLM, Docs & Claude